KitBrix announces partnership with Spartan DEKA UK, launching the TotePack for everyday Athletes

KitBrix announces partnership with Spartan DEKA UK, launching the TotePack for everyday Athletes

London, UK – August, 2025

KitBrix, the British brand known for its rugged, modular, and waterproof bags, is proud to announce a new partnership with DEKA UK (www.uk.spartan.com) the world’s leading endurance sports brand. Together, the two companies are launching the TotePack, a versatile gear solution designed for athletes, adventurers, and anyone who thrives on challenges.

This collaboration marks an exciting step for both brands, bringing together KitBrix’s reputation for robust design with Spartan’s global community of racers who push boundaries in mud, water, heat, and grit.

The TotePack: Built Tough, Designed Smarter

The new TotePack combines KitBrix’s trademark durability with flexible design features to suit everyday training, race day, and life beyond the course.

     ● Versatile Design: Wear it as a tote or backpack, adapting seamlessly to any situation.

     ● Waterproof BaseBrix™ Bottom: A durable, waterproof base that resists mud, water, and tough terrain and wipes clean with ease.

     ● Built to Last: Crafted from hard-wearing, waterproof materials tested in the harshest conditions.

     ● Organised Wet/Dry Locker: A waterproof compartment that keeps wet kit separate from dry and connects seamlessly with other KitBrix bags.

     ● Spartan Spirit: A co-branded design that celebrates resilience, grit, and community.

     ● Sustainable Choice: Made with RPET recycled durable fabric.

     ● Personalised Edition Coming Soon: Athletes will soon be able to customise their TotePack to reflect on their own Spartan journey.

Shared Values, Shared Community

At its heart, this partnership is about more than a bag. It’s about two brands uniting around shared values: resilience, preparation, and performance. 

     ● Spartan has redefined endurance racing with global events that bring people together to test their limits.

     ● KitBrix was founded to make the lives of athletes simpler, by providing kit solutions that are functional, sustainable, and built for the long haul.

Together, KitBrix and DEKA are helping athletes focus less on logistics and more on the experience whether that’s crossing the finish line, conquering obstacles, or simply showing up ready to go.

Global Collaboration

The TotePack will launch at the first DEKA FIT arena event in the UK in September where racers and supporters alike will be able to see, test and purchase the TotePack before it makes an appearance at upcoming Spartan UK events.

By working together, both brands aim to bring greater value to their audiences:

     ● DEKA participants gain access to kit that supports them in training, travel, and competition.

     ● KitBrix customers discover Spartan’s unique race experiences and community spirit.

Leadership Perspectives

“We’re excited to partner with Spartan DEKA, a brand that shares our commitment to resilience and community. The TotePack represents what both our brands stand for gear that works as hard as the athletes who carry it.” – KitBrix’s CEO Lara Morgan 

Explore the Partnership

     ● Discover the TotePack: KitBrix TotePack Product Page

     ● Explore Spartan events worldwide: Spartan.com

Together, KitBrix and Spartan are equipping athletes for life’s biggest challenges—on and off the course.